Brennan Dunn – Double Your Freelancing Rate

Make the transition from “Hired-Gun Freelancer” to Highly-Valued Consultant in less than 30 days

Inside this course you’ll find step-by-step videos, along with all the know-how, scripts, documents, templates, case studies, and more you need to radically reframe the way you sell yourself to clients.

What You’ll Learn In Double Your Freelancing Rate

Module 1: Understanding Your Clients

What do your clients want? Why are they willing to part their hard earned money on freelancers like you? How can you truly understand what your clients need, and the value of your clients’ projects?

MODULE 1 LESSONS:

• Why Do We Become Freelancers?
• What Do Clients Want?
• Qualifying New Clients
• The Pain Behind The Project
• Quantifying The Financial Upside
• Getting To A Solution
• Working With The Wrong Clients

Module 2 : Your Rate: Groundwork

Why do most freelancers charge so little, and few charge a lot? In this module, we’ll dive into pricing theory and the science behind money as it relates to consulting.

MODULE 2 LESSONS:

• The Problem: Positioning Yourself as a Commodity
• The Science Of Pricing
• Avoiding Commoditization
• Reducing Risk

Module 3: Pricing Structures for Your Projects

We’ll explore the most popular pricing options available to you and share our recommendations based on your specific consultancy and clients.

MODULE 3 LESSONS:

• Hourly Rates
• Daily Rates
• Weekly Rates
• Monthly Rates
• Fixed Feature or Requirement vs Fixed Fee
• Deferred Value
• Performance-Based Rates
• Equity
• Partial Equity
• A Note On Value-Based Pricing…
• What Do I Recommend?

Module 4: Determining Your Rate

Most freelancers don’t know how to set their rates. They either pull a number out of thin air or rely on faulty calculators and market rates.

In this module, we’ll show you how to confidently price your services to support your dream business.

MODULE 4 LESSONS:

• Calculating Your Target Minimum Effective Hourly Rate (TMEHR)
• Pricing Your Projects Based on Your TMEHR
• Modulating, Optimizing and Delegating
• Being Confident In What You Charge

Module 5: How To Close The Deal

This module covers everything you need to know about pitching a client. We’ll look into how you should write your proposals, how to package your services, and what to do when clients push back.

MODULE 5 LESSONS:

• When To Propose
• Structuring Your Proposal
• Packaging
• Handling Pushback

Module 6: The Path Forward

What’s next now that you’re charging premium prices? We’ll look into how you can start productizing your consulting, raising your rates on your existing clients, and building your brand.

MODULE 6 LESSONS:

• Selling Retainers
• Productized Consulting
• Raising Your Rates On Existing Clients
• What Does Tomorrow Look Like For You?

BONUS: Video Interviews

Bonus video interviews with students who have successfully implemented the DYFRate framework.