Strategyzer – Mastering Value Propositions

Are you struggling to understand your customers? Or communicate the value you can bring them?

• Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
• Turn fluffy discussions into practical artifacts
• Create a shared language around value propositions
• Pairs with the Business Model Canvas methodology

Who should attend Mastering Value Propositions?

Entrepreneurs & Startups

• Understand your customer better. Create powerful messaging that will communicate the value of your products or service and start selling.

Corporate Innovators

• Test new value propositions or strengthen existing ones. Understand what your customers jobs, pains and gains are so you can design better solutions.

Leadership

• Give your teams a shared language. Create value propositions that sales, marketing and customer success can all use to communicate better with your customers and create a greater end-to-end experience.

What You’ll Learn In Mastering Value Propositions

• Module 1: Getting Started with the Value Proposition Canvas
• Module 2: The Value Proposition Canvas in Context
• Module 3: Differentiation and Competition
• Module 4: Designing Value Propositions
• Module 5: Validating Your Value Proposition Canvases