Ryan Law – How to Write Thought Leadership Content

Learn how to write thought leadership content in this self-paced video course.

Discover frameworks for ideation, writing techniques to improve credibility, persuasiveness and memorability, and tactics to improve the reach and spread of your ideas.

About the course

Much has been written about “content marketing”, but there’s a big ol’ gap in the discourse on one crucial topic: thought leadership content.

Thought leadership content is writing that is built on your own experience and ideas. It’s designed to demonstrate your expertise, elevate your personal brand, generate sales, and unlock career development opportunities – all while helping your readers to become smarter.

It’s generally regarded as the hardest type of content marketing. It requires original, interesting ideas; the ability to articulate and advocate for them; and the confidence to learn and share in public spaces. (Not to mention that we can’t fall back on keyword research to save us…)

Over the past twelve years as a content marketer, I have had to overcome these challenges, and this course is a product of introspection into the lessons, processes, and mental models that allowed me to do so. Writing thought leadership didn’t come naturally to me. If I can learn how to do it, you sure as hell can too.

And you should learn. Writing thought leadership content will make you more persuasive and articulate. You will learn how to interrogate ideas. You will develop a toolkit of writing and thinking techniques that you can carry into every company, every interview, every job.

And, as SEO becomes ever more competitive, thought leadership content – predicated on original ideas, personal experiences, and contrarian insights – is becoming more powerful. Thought leadership is a competitive differentiator: whether you’re a founder marketing their startup, or a content marketer looking to grow their career.

With all that said, this course will teach you how to:

• Develop a shared language for thinking about, talking about, and creating good thought leadership
• Use 4 ideation frameworks to consistently brainstorm interesting, engaging article ideas
• Become more persuasive, credible, and memorable through your writing.
• Effectively distribute your content and plant the seeds of a fruitful personal brand.

What You’ll Learn In How to Write Thought Leadership Content?

Module 1: Foundation

Let’s get concrete: what is thought leadership, really? What separates bad thought leadership from good? And how can you “thought lead”… without being a jerk?

Module 2: Ideation

Thought leadership is essentially applied critical thinking. Learn how to systematically brainstorm, evaluate and refine your writing ideas with these four mental models.

Module 3: Writing

Discover the handful of writing tactics that account for most of thought leadership’s allure. Learn how to be more persuasive, credible, and memorable with your writing.

Module 4: Distribution

Improve the spread of your ideas by learning the strategy – and tactics – behind growing your first audience.

Bonus

Rummage through my personal library of thought leadership article and inspiration.