Roy Furr – Hot Seat Copy Reviews

An almost-instant way to level-up your copywriting skills…

One of the fastest ways to learn to write better marketing copy is to have an experienced copywriter review your copy…

When I think back to all my time in copywriting, going all the way back to 2005…

Some of the most impactful moments I had as a copywriter…

Were those times I had really, really good copywriters look at my copy and give me feedback.

• VERY early in my career, Ken McCarthy, the OG internet marketer, reviewed copy I wrote for his System Club business…
• Right as I was launching, Mark Ford (pen name Michael Masterson) reviewed a sales letter that would turn into my first big blockbuster as a freelancer…
• When I worked with underground financial copywriting legend David Galland, he taught me a concept I repeat in almost every copy review I do today…
• Working with Clayton Makepeace I got brand new insight into how to go straight for the jugular with my copy…
• Dan Kennedy, Gary Bencivenga, and David Deutsch ALL reviewed my copy for The Titans of Direct Response (along with Brian Kurtz!) and each gave me special insights…
• I spent years working with Cindy Butehorn and Nancy Cathey, behind-the-scenes A-players in direct response, and ALWAYS improved my copy as a result…

And there were countless others, experienced marketers, all the way back to my first marketing job, selling IT training.

I was constantly getting feedback.

Learning, not just how to make that specific copy better…

But how to improve as a copywriter for every single piece of marketing copy I write going forward.

And for many of those copy reviews, I could tell you the specific lesson or lessons I learned, that I still use and apply to this day.

Even as I’ve taken courses and trainings, attended conferences, and read a whole wall of books on copywriting and marketing…

These copy reviews still stand out as some of the most impactful learning opportunities I’ve experienced.

It’s about looking at one single piece of copy, and identifying specifically how to make that copy better…

Tied to that is the justification or “reason why” behind the edit…

The lesson being applied, the principle at play…

And how that applies not just to that copy, but to every piece of copy going forward.

Very early in my copywriting career, I realized I also had a talent for GIVING copy reviews…

An early client promoted me to interim copy chief, and I was reviewing a whole team of copywriters’ copy on a weekly basis.

A while later, I started coaching copywriters, reviewing their copy — and many have gone on to become top copywriters in their own right.

More recently, I started offering copy reviews as a service…

• One copy review turned into a multi-million dollar funnel for the client — after I completely shifted the positioning and big idea of the copy.
• Another copy review led to over 8,000% ROI for the marketer.
• Another led to the best promo in years for a top marketing guru.
• Another I just got an email about (this morning, as I write this) looks like it’s created another winner — going from a literal 0% conversion rate to 1-in-10 opt-ins turning into an application to become a coaching client, on cold traffic.
• And there are plenty more — more leads, customers, sales, and profits!

It’s no wonder then that I now charge $1,250 for my standard copy review service. Because even the hour I spend looking at the copy and the hour talking about how to improve it can generate a swing of $100,000s or even millions of dollars in revenue for the client.

What You’ll Learn In Hot Seat Copy Reviews?

• Hot Seat Copy Reviews [June 2023]
• A Quick Request
• Hot Seat Copy Reviews [May 2023]
• Hot Seat Copy Reviews [April 2023]
• Hot Seat Copy Reviews [March 2023]
• Hot Seat Copy Reviews [February]
• Hot Seat Copy Reviews [January 2023]
• Hot Seat Copy Reviews [December 2022]
• Hot Seat Copy Reviews [November 2022]
• Hot Seat Copy Reviews [October 2022]
• Hot Seat Copy Reviews [September 2022]
• Hot Seat Copy Reviews [August 2022]
• Hot Seat Copy Reviews [July 2022]
• Hot Seat Copy Review [June 2022]
• Hot Seat Copy Review [May 2022]
• Hot Seat Copy Review [April 2022]
• Hot Seat Copy Review [March 2022]
• Hot Seat Copy Review [February 2022]
• Hot Seat Copy Review [January 2022]
• Hot Seat Copy Review [December 2021]
• Copy Review [Felix]
• Copy Review [William]