Rob Lennon – The $1M Offer Engine

Create a market-perfect offer that people are excited to buy.

Earn more revenue—faster and easier—without resorting to hypey tactics.

Introducing: The $1M Offer Engine

The $1M Offer Engine is a cohort-based course that kicks off February 20th, 2025.

We’re going to transform your expertise, product, or service into an irresistible offer – one that people not only want, but feel happy, even excited to spend money on.

This isn’t a cohort to teach you manipulative marketing tricks or over hype anything. I’m morally opposed to that stuff.

Instead, we’re going to analyze what your market wants, and find the most profitable and desirable opportunity for YOU in the market.

Then we’ll architect an offer so perfectly aligned with people’s needs and wants that saying “yes” becomes the obvious best choice.

The $1M Offer Engine is Perfect For

• Course Creators who want to smash it with their next launch
• Coaches tired of undercharging and overdelivering
• Consultants ready to create repeatable, productized services
• Agencies who want to nail their pitch
• Side hustlers ready to make bigger moves

What You’ll Learn In The $1M Offer Engine

Module 1: Desire Design

• Desires, Motivators, Identity, and the Perception of Value
• TOOL: AvatarMaker AI
• The 5 Levels of Market Sophistication (+Evolution Indicators)
• Temperature and Awareness Mapping
• TOOL: MarketMapper AI
• TOOL: OfferCoach AI
• Finding Your Sweet Spot

Workshop 1: Thurs Feb 20 @ 1-2:30 pm EST

What you’ll accomplish

• Run your market analysis
• Map the current market state
• Identify key desires and motivators
• Plan your approach

Module 2: Vehicles & Value Stacks

• The 6 Elements of the Perfect Offer
• The 7 Core Vehicle Types
• Defining Your Container to Protect Your Time and Energy
• The Milestone Method of Customer Transformations
• TOOL: VehicleMaker AI
• The Art of the Value Stack
• TOOL: ValueStacker AI
• Price Anchoring and the 3 Pricing Levers

Workshop 2: Tues Feb 25 @ 1-2:30 pm EST

What you’ll accomplish

• Choose your ideal vehicle
• Design your value stack
• Set and anchor your price
• Get peer reviews on your offer

Module 3: $1M Positioning

• The Value Perception Pyramid
• The Message Match Spectrum
• The 4 Key Messaging Components
• Creating Your “Only You Can Say This” Advantage
• The PAS Framework, Evolved
• Explaining Your Offer: Hook Engineering, Story Frameworks, Solution Structure, and Calls to Action
• TOOL: ExpertCopywriter AI
• BONUS SWIPE FILE: Landing Page and VSL Formulas

Workshop 3: Thurs Feb 27 @ 1-2:30 pm EST

What you’ll accomplish

• Draft key messaging elements
• Get clear on your story and transformation
• Write your landing page and VSL (with the help of AI)
• Test your messaging with the group

Workshop 4: Tues Mar 4 @ 1-2:30 pm EST

Applying the $1M Offer Engine: Hot Seats and Q&A

What you’ll accomplish

• Practice talking about your offer in a supportive environment
• Learn from other participants’ offers and case studies
• Refine and finalize your positioning