Olha Uzhykova – Building Better User Experiences with a Product Thinking Approach

If you find yourself coming up empty when searching for ideas for a new project, or even generate millions of different ideas but don’t know which one to choose – you aren’t alone. Don’t spend hours looking for inspiration – all you need is a good approach and the right questions – This is where product thinking can help!

Requirements

Basic knowledge of UI/UX design.

Description

In this course, we will examine the common pitfalls of ideation and unlock the secrets of product thinking to find and apply solutions. Product thinking can help you create better designs for any project, from simple landing pages to layered platforms. It also provides additional arguments to advocate for design decisions and win approval from clients by opening constructive channels to discuss how a solution specifically helps achieve goals and solve user problems.

I will walk you through the process we use at Netrix, starting from research, user flows, and wireframes to the final UI, testing, and, of course, presentation. We will discuss the “5W1H” method and conduct research, create user flows, and determine when to use wireframes and when to skip them.

I’ll also help you understand whether to create several UI concepts or just one and how prototypes or animations may help you present your design solution. Also, we will create a prototype in Figma and set up remote user testing to try out our solutions. Every lesson will include real examples and insights from my work.

All of this is important when you already have a project. But what to do if you don’t have one? I will share insights on how to win projects and how to present yourself at your first meetings with clients.

We will also talk about the importance of communication and building relationships with clients. Finally, I will share a list of sources and tools that can be put to use immediately when working on any project to help improve a project’s efficiency.

The goal is for you to be ready at the course’s conclusion to confidently tackle any project with a workflow you can use to bring additional value to your clients and their users.

What You’ll Learn In Building Better User Experiences with a Product Thinking Approach

• How to apply the Product thinking approach to your projects
• How to communicate with clients
• 5W1H framework
• How to do research including Personas, JTBD and User interviews
• How to create User Flow, CJM and Server blueprint
• Wireframes and UI
• Accessibility principles
• How to present your design
• Tips for usability testing

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