Nicki Krawczyk – Comprehensive Copywriting Academy

Put your writing talent to work for you! Get the step-by-step plans and personal support you need to build a fulfilling, well-paying copywriting career.

“You’re Such a Good Writer!”

You’ve heard it again and again, right? Friends, family, and coworkers are always asking for help with resumes, emails, and lots of other things.

But what good is writing? Everyone knows that journalists, bloggers, novelists, and all other kinds of writers are notoriously underpaid. And you’re not interested in that.

Still, you want…more. You want a job that you’ll truly enjoy—something interesting and creative that pays you like a skilled professional. Imagine waking up on Monday morning actually looking forward to the week!

Well, good news: There’s one kind of writer that isn’t underpaid. In fact, this kind of writer is getting paid better than many other professions and is in higher demand than ever before.

WHAT DOES A COPYWRITER DO?

Copywriters write advertising and marketing materials. Emails, banner ads, direct mails, magazine ads, billboards, videos, websites—if it’s designed to sell or persuade, copywriters write it.

Simply put: Copywriters connect people who have a need with the company or people who have the right solution for that need.

AND WHAT MAKES COPYWRITING SUCH A GREAT CAREER?

Companies and clients pay copywriters well—that’s certainly a great place to start. But just as important is the fact that it’s a creative, interesting, fulfilling career.

You get to work on interesting projects and collaborate with creative, dynamic people. People value your contributions and they respect you for the work you do.

Your skills are in demand and it’s finally up to you how you want to structure your business, your finances, and your life.

Want to work on-staff for a cool downtown agency? Check. Want to keep your life flexible and freelance whenever and wherever you want to? Check. Or want to bring in some extra cash on the side to save up for something special or just make life a little easier? Check.

Copywriting can get you into all of those spots. Now, it’s up to you to get yourself into copywriting.

Introducing the Comprehensive Copywriting Academy

Get the Step-by-Step Path to Copywriting Success—With Personal Support to Get You There Fast

The CCA 4-Factor Success Framework:

• MASTERY
  Go from being a complete copywriting newbie to practicing and mastering high-level skills that will have your clients raving.
• MARKETING
  Learn exactly how to position yourself so clients clearly see your uniquely valuable perspective and clamor to work with you.
• INCOME
  Discover our proprietary system for landing clients by leading with value, so that you NEVER have to be salesy and clients THANK you for reaching out.
• INCREASE
  Learn how to scale from one or two clients to a consistent, steady stream of work so you’ve always got plenty of projects and income rolling in.

What You’ll Learn In Comprehensive Copywriting Academy

• Module 1: Copywriting Fundamentals
  In Module 1, we cover copywriting fundamentals. And just a little warning for you: Copywriting is totally different from any other writing you’ve ever done. In this module, you learn the key principles like benefits, CTAs, and brand voice and how to wield them so that you create effective copy that has clients clamoring to work with you.
• Module 2: Copywriting Tactics
  In Module 2, we turn it up a notch with copywriting tactics. These are the advanced tools you use to identify the emotional hooks in a project, outline and craft effective copy, and master it all so that you have confidence in what you’re writing and selling and your clients have supreme confidence in you.
• Module 3: The Project Lifecycle
  This is where you get the real-deal insight into how a project goes from being a glimmer in your client’s eye to being a fully created piece. These are the keys to feeling like a professional from beginning to end, knowing exactly what to expect and mastering the entire process. If you’ve ever wondered how to work with a designer or what a creative review is all about, you’ll learn all of that (and a ton more) here.
• Module 4: Interactive Copywriting
  In Module 4, you start to get into the nitty-gritty of writing. You know that copywriting is vastly different from other types of writing, but here’s where you learn how different types of interactive copywriting are different. You learn how to master writing copy for websites, emails, banner ads, and mobile sites. We even delve into content writing so you have a fully packed toolbox of interactive copywriting skills to wow your clients.
• Module 5: Print Copywriting
  Digital copywriting is big, but print marketing and advertising is still the bread and butter for a lot of companies and clients! In Module 5, you learn everything you need to know to write for print – everything from newspaper and magazine ads to direct mail, print sales letters, and corporate pieces. And believe us, there’s nothing more exciting than seeing your own work in print!
• Module 6: Building Your Business
  In Module 6, we start really digging into building your business. Why do some copywriters succeed while others don’t? This is where we take you through the keys to building a thriving career and business and how to keep the requests for work streaming in. We go over your resume and portfolio, how to build experience, what to charge, and everything else you need to take control of your career and make as much money as you want.

About Nicki Krawczyk

Meet Your Copy Coach

I’m Nicki Krawczyk. I’m the founder of Filthy Rich Writer, the creator of the Comprehensive Copywriting Academy, and I’ve been a copywriter for more than 20 years. I’ve written for multibillion-dollar companies, including Hasbro, TripAdvisor, T.J.Maxx, Keurig, adidas, solopreneurs, and every size business in between.

As a whole, my team and I have more than 30 years of experience writing copy and building copywriting careers. And not only that…we’re still doing it. We’re still writing copy for clients and we’re in the weeds with you every day. (What can we say? We love copywriting!) We know what it takes to be a successful, thriving copywriter—and that’s what we’re here to teach you.