Lindsey Johnson – Sales Copy Shortcut

The tools, process, and confidence to write a sales page that converts.

Maximize the copywriting process to write a sales page that CONVERTS –knowing exactly where to start, what to say, and how to arrange your words without the procrastination or headache.

Let’s set the scene, shall we.

You sit down to write a sales page only to see the blank Google doc staring back at you instead.

• Ever struggled to get started writing a sales page for your new offer?
• It’s like you’re being held captive by that blinking cursor…
• Ever stressed about what to say, wondering if your words would make a difference and connect with the people you want to serve?
• Ever feel frustrated that you can’t move forward, irritated that you keep feeling stuck, and even annoyed that you can’t figure it out on your own?

“It shouldn’t be THIS HARD to write a little sales copy!!”

does this sound like you?

• You not a copywriter, but you’re tired of the guesswork. You need a tried-and-true method for writing sales pages that connects with your people, and gets them to take action and buy.
• You want your audience to realize that you understand and care. This is not just another offer to you — what you have will really help them and you need to communicate that well.
• You need this next launch to be a success (even though you can’t hire out the copy at this point), but you’re getting a headache just thinking about the overwhelming process.

“Write my own sales page? You’ve gotta be kidding me.”

Writing copy can be the most frustrating thing about launching a new offer.

What if I told you that’s old news? Hello, copywriting PROCESS.

What You’ll Learn In Sales Copy Shortcut

01. BEFORE YOU BEGIN.

Set yourself up for copy success.

Dive into the copywriting process feeling prepared and confident about your audience, your offer, and your brand.

After completing this pre-work, you will know exactly who you’re talking to and what you need to tell them on your sales page.

• Identify your offer and who it’s for.
• Call out what makes you different in the marketplace.
• Weave key components of your brand messaging into your sales page.

02. THE COPY TOOL.

The plug-and-play copy builder tool.

A massive Google document that guides you step-by step through writing effective sales copy.

Plus walkthrough videos on how to use this system to write your easiest sales page ever.

• A thoughtful and methodical process.
• Walks you through the easiest way to write your sales page
• Walk away with your sales page drafted in a matter of HOURS.

03. SWIPE FILES & TEMPLATES.

Real-world sales copy swipe files and templates.

Need to see a long form sales page from out in the wild? There are swipe files for that.

Need a short form sales page for an opt in or tripwire? There are swipe files for that too.

• See real sales pages in action.
• Apply what you’ve learned to short and long form sales pages.
• Speed up the process by taking what I’ve written and customizing to your business.

and more