Jenna Kutcher – The Instagram Lab 2.0

Your A-to-Z blueprint to learn the Instagram ropes for a deeper connection to your digital community that drives engagement and profits…all in a 4 module, self-paced program backed by a community of over 10k like-minded entrepreneurs.

In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow every single day to over 900k—and I’ve helped more than 10,000 others do the same thing.

I’m handing over the step-by-step system I used to get there.

What You’ll Learn In The Instagram Lab 2.0

MODULE 01: What to Post

If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words ‘aesthetic’, ‘curation’, and ‘branding’! I’ll teach you how to create a visual brand on Instagram and how to know what images to pick to post.

First, we’re diving into the definition of a TRUE brand and my step-by-step process to positioning yourself on Instagram as an expert in your industry.

Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.

Get ready to unlock the mystery of attracting your dream community by standing out beyond what you do or what you sell, through owning who you are.

MODULE 02: What to Say

Now that you have an idea and the ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let’s talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.

In this module, I’ll give you my go-to tips to write captions that invite engagement and turn your followers into engaged, long-lasting fans. You’ll get your hands on my tried and true tools that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!

By the end, you will understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to always have *thee perfect thing* to say and, instead, focus on creatively serving your community in a way that is authentic to YOU and your brand. Zero spammy posts, no more sounding like you’re trying too hard!

MODULE 03: How to Plan Your Posts

Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you more freedom. I’ll equip you with our exact content-planning process so that you never open the app and wonder “what the heck am I going to post about today?” Save time, save yourself frustration, and build out your plan.

I’ll walk you through how I plan a week’s worth of content in under an hour so you can focus more on engaging than endless creating (a surefire way to beat the algorithm).

You’ll learn how to speak with the voice of a true brand and not just a business through how you post, when you show up, and what you want to say.

Plus, we’ll explore how you can quickly plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!

MODULE 04: Convert Followers to Clients

What good is all of this strategy if it’s not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.

Instagram? It’s the handshake, but when you extend invitations for your followers to connect with you and become clients, you’re on your way to adding to your precious bottom line.

I’ll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP “yes” to your invitation to give them a memorable experience with you.

You’ll also learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do!

About Jenna Kutcher

Hi! I’m Jenna Kutcher. I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).

I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.

Building an Instagram account that allows me to forget the “grid” and focus more on building a connection with my followers has fueled my business.

But I’m not going to sit here and tell you my following grew overnight.

It took steady, hard work for nearly a decade, consistently showing up, and challenging my comfort zones with creativity and learning! And it took honesty.

I don’t believe there’s some big “secret”—I believe in showing up in an authentic way (not an exhausting way). Peace comes before popularity.

But after hundreds of posts and hundreds of thousands of followers, I can say I’ve cracked the code on Instagram. The algorithm’s going to always be there. Instagram isn’t just a app, it’s a business.

But you’re a business, too. And your profitability? It’s important to me.

And I want to teach you how to grow an account that adds to your bottom line, too.

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