Forge & Spark – Get Better Online Brand Design

Learn to Create a Visual Identity System and Brand Kit to Ensure Killer, Consistent Online Branding

What You’ll Learn In Get Better Online Brand Design

ORIENTATION: Course Overview & Materials

• WELCOME! Here’s Where to Start
• COURSE MATERIALS – Canva Style Guide Workbook Template
• CHECK-IN – Your Hopes and Expectations for the Course

MODULE 1: What is a visual strategy and how can it help my brand?

• MODULE 1: What is a visual strategy and how can it help my brand?

MODULE 2: Mission, Values, Tone & Style

• MODULE 2: Mission, Values, Tone & Style
• BONUS – Ultimate Quickstart Guide to Better Online Brand Design
• CANVA STYLE GUIDE WORKBOOK – Complete Pages 4-7 of Your Canva Style Guide Workbook

MODULE 3: Evaluate the Heath Of Your Visual Branding

• MODULE 3: Evaluate the Heath Of Your Visual Branding
• BONUS – 8 Beautiful Brand Design Style Examples
• CANVA STYLE GUIDE WORKBOOK – It’s Time to Complete Page 9 of Your Canva Style Guide Workbook

MODULE 4: Clear and Actionable Brand Elements

• MODULE 4: Clear and Actionable Brand Elements
• CANVA STYLE GUIDE WORKBOOK – Adding Your Logo (Page 11)
• CANVA STYLE GUIDE WORKBOOK – Choosing Your Colour Palette (Pages 12-14)
• CANVA STYLE GUIDE WORKBOOK – Choosing Your Brand Fonts / Typography (Pages 15-18)
• CANVA STYLE GUIDE WORKBOOK – Choosing Photos/Illustrations
• CANVA STYLE GUIDE WORKBOOK – Choosing Icons/Emoijis/Giphys
• CANVA STYLE GUIDE WORKBOOK – Choosing Patterns/Textures
• How to Use your Style Guide

MODULE 5: Using Your Style Guide With Your Team

• MODULE 5: Using Your Style Guide With Your Team
• BONUS – Canva Social Templates

GOODBYE AND STAY IN TOUCH: Conclusion & Take Aways

• COURSE CONCLUSION & THANKS
• CHECK-IN – Final Course Survey