Drop Dead Copy – AI Copywriting Secrets (Volume 1)

8 Top Copywriters Reveal Their Best AI Secrets

I Asked 8 Top Copywriters for Their Best AI Copywriting Secrets. Here’s What They Revealed…

• Bill Mueller
• David Deutsch
• John McIntyre
• Kim Schwalm
• Lorrie Morgan
• Lukas Fisher
• Rob Marsh
• Shiv Shetti

What You’ll Learn In AI Copywriting Secrets (Volume 1)

Bill Mueller

How to Use AI to Find Stories, Repurpose Content & Write Faster

Bill Mueller, a veteran direct response copywriter with over 20 years of experience, once resisted AI – until he realized it could help him create high-quality, engaging copy faster than ever before.

In this session, he pulls back the curtain on how he uses AI to repurpose winning emails, generate fresh stories, and streamline the creative process without sacrificing authenticity.

If you’ve ever felt the crushing weight of coming up with endless new ideas, this interview will show you how to get AI to do the heavy lifting – while you take the credit.

In Bill’s session, you’ll discover:

• The “Invisible Rewrites” Hack – Discover how Bill effortlessly reuses old emails with a fresh spin so effectively that even his most loyal subscribers don’t recognize the rerun
• The AI Director’s Chair – Why using AI is like having a personal writing assistant that takes your rough ideas and polishes them into gold – without making your copy sound like a robot wrote it
• The Weird Story Generator – How Bill gets AI to unearth bizarre, engaging stories (like grown men obsessed with vacuum cleaners) to hook readers instantly and make marketing messages unforgettable
• The Fill-in-the-Blank Trick – A simple AI prompt that completes half-finished sentences with punchy, witty, and perfectly on-brand phrasing – so you never stare at a blinking cursor again
• The “Stealth Persuasion” Formula – How AI helps craft emails that feel personal, natural, and engaging – without the usual time-consuming mental gymnastics that go into great storytelling

David Deutsch

The AI Trap: 10 Big Mistakes That Could Be Making Your Copy Worse Instead of Better

David Deutsch, a world-renowned direct response copywriter, has seen every major shift in marketing – from typewriters to AI – and knows exactly what separates winning copy from forgettable fluff.

In this session, he exposes the biggest AI mistakes copywriters make, including why relying too much on AI kills your creativity and how to inject the human touch that makes your writing stand out.

If you want to use AI without losing your edge, David’s insights will show you how to turn AI into a powerful tool instead of a crutch.

In David’s session, you’ll discover:

• The AI Trap That’s Making Your Copy Worse – Why most AI-generated copy sounds off – and the simple tweak that makes it feel human, persuasive, and impossible to ignore
• The “Evil Genie” Prompting Hack – AI wants to misunderstand you – unless you use this one trick to force it to follow your instructions exactly the way you want
• How to Make AI Your Creative Wingman – The secret to using AI as a brainstorming partner without letting it weaken your thinking skills (this is where most copywriters go wrong)
• The 3-Step Formula for AI-Generated Gold – Why most people stop at step one – and how adding these two extra steps transforms AI’s bland, generic outputs into powerful, high-converting copy
• The Invisible AI Fingerprints That Are Killing Your Sales – The telltale signs of AI-written copy that make readers instantly tune out – and how to remove them before they ruin your marketing

John McIntyre

From Blank Page to 7-Email Sequence: The AI-Powered Email Writing Blueprint

John McIntyre, the founder of Drop Dead Copy and the creator of AI Copywriting Secrets (Volume 1), has spent years mastering email marketing, and now he’s using AI to build entire email sequences faster than ever before.

In this session, he walks you through his exact process – how he brainstorms, iterates, and integrates AI to craft high-converting, story-driven emails that hook readers and drive sales.

Whether you’re writing a welcome sequence, a sales campaign, or just a daily email, John reveals how AI can amplify your creativity without replacing your expertise.

In John’s session, you’ll discover:

• The “AI Copywriting Assistant” Method – How John treats ChatGPT like a junior copywriter, using voice messages to brainstorm, refine ideas, and generate entire sequences without losing his signature style
• The Unbreakable Connection Formula – How to craft emails that don’t just sell, but bond you to your readers – building trust and authority that makes them eager to hear from you
• The Reddit Copy Hack – How to get real, raw customer emotions from Reddit (or Amazon reviews) and inject them into your AI-powered copy for instant believability and persuasion
• The Open Loop Email Trick – Why most AI-generated emails are flat and forgettable – and how John uses soap opera storytelling techniques to keep readers hooked until the very last email
• From Blank Page to Killer Sequence in 30 Minutes – How John uses AI to go from zero to a polished 7-email sequence, cutting brainstorming time in half while keeping his emails sharp, engaging, and personal

Kim Schwalm

AI Research Secrets: When to Trust It – And When It’s Leading You Astray

Kim Krause Schwalm, an A-list copywriter with over 30 years of experience, reveals why research is the real secret to copy that converts – and how AI can be a powerful (but dangerous) tool in the process.

In this exclusive session, she pulls back the curtain on her step-by-step research system, showing how to uncover the deepest fears, frustrations, and desires of any market to craft sales copy that feels like mind reading.

If you’ve ever wondered how to blend AI with human insight to create powerhouse marketing campaigns, this session is an absolute must-watch.

In Kim’s session, you’ll discover:

• The $1,000,000 Copy Shortcut – Discover the 5-step research system that’s behind Kim’s most profitable promotions (including how to make your copy practically write itself)
• The Empathy Hack That AI Can’t Replace – Why most AI-generated copy falls flat – and the one human insight trick that makes your marketing irresistible
• Steal This Prism Exercise – A mind-blowingly simple framework (originally from Clayton Makepeace) that lets you tap directly into your prospect’s raw emotions and hidden desires
• The AI Research Minefield – How to use AI for research without letting it feed you outdated, hallucinated, or weak information that destroys your copy’s credibility
• The “Toilet Death” Sales Hook – How Kim used a shocking yet scientifically backed statistic to craft one of her most powerful direct mail promotions (hint: it involves Elvis Presley and heart attacks)

Lorrie Morgan

How to Make AI Write Like You (Without Sounding Like a Robot)

Lorrie Morgan, the mastermind behind Red Hot Copy, has spent decades perfecting the art of selling to women – and now she’s using AI to do it faster, smarter, and more effectively than ever before.

In this session, she pulls back the curtain on how she trained ChatGPT to mimic her signature voice, brainstorm fresh ideas, and streamline everything from course creation to sales letters.

If you want to see how a top copywriter uses AI without losing the human touch, this is the session you can’t afford to miss.

In Lorrie’s session, you’ll discover:

• The “AI Style File” Hack – How Lorrie trained ChatGPT to write exactly like her – capturing her humor, sarcasm, and storytelling – so she never starts from scratch again
• The Femme Factor Formula – How AI helped her structure, outline, and refine a brand-new course from the ground up (without turning it into generic robot-speak)
• The “AI vs. Human Touch” Showdown – The surprising reason why AI still can’t replace human intuition (and why the best writers use it as a tool, not a crutch)
• The Lightning-Fast Brainstorming Trick – How Lorrie gets ChatGPT to generate names, headlines, and marketing angles in seconds – so she never wastes hours staring at a blank screen
• The AI Email Factory – How she uses ChatGPT to draft email sequences and social posts, cutting down her workload while keeping her messaging fresh and engaging

Lukas Fisher

How a Copywriter Used AI to Replace Copywriters (And What It Means for You)

Lukas Fisher, a seasoned copywriter and AI consultant, has been integrating AI into his workflow since 2021 – long before most marketers realized they had to adapt.

In this session, he reveals how AI is no longer just a tool but a fundamental shift, showing exactly how he uses it to scale his copywriting, automate research, and unlock unprecedented speed and efficiency.

If you’re still treating AI like a gimmick, this interview will wake you up to the reality: adapt now, or get left behind.

In Lukas’ session, you’ll discover:

• The AI Hiring Experiment That Changed Everything – Lukas posted a real job for copywriters… then had AI apply for it. The shocking results proved why most copywriters are already being replaced
• The “AI Memory Hack” – How Lukas gets AI to remember his tone, projects, and past conversations – so it writes like him, thinks like him, and gets better every time he uses it
• The Copywriting Skill You Must Master to Stay Relevant – AI is getting better at writing… but there’s still one thing it sucks at. Get this skill right, and you’ll never be replaced
• How to Bypass AI Limits and Unlock Unlimited Firepower – Lukas shares his secret weapon: an AI interface that removes caps, speeds up workflow, and eliminates the biggest frustration of ChatGPT users
• The “AI Workflow Pyramid” – AI 101, 201, and 301: Lukas’s step-by-step system for turning AI from a basic assistant into a powerhouse that can 10x your output without burning you out

Rob Marsh

The Copywriter’s AI Arsenal: Bullet Generators, Research Hacks, and Client Finding Tricks

Rob Marsh, co-founder of The Copywriter Club, has been in the game since the ‘90s – long before AI ever touched a sales page.

In this session, he reveals how AI isn’t here to replace skilled copywriters, but rather to amplify their speed, creativity, and ability to land better clients.

From custom GPTs that generate headlines and bullets in seconds to deep research tools that uncover hidden persuasion techniques, Rob shares the AI strategies that are making smart copywriters unstoppable.

In Rob’s session, you’ll discover:

• The Bullet Factory Hack – How Rob built a custom AI tool that instantly churns out 100+ high-converting bullets in the style of Clayton Makepeace – saving hours of brainstorming
• The Secret Client Finder – A shockingly simple AI trick that digs up hidden, high-value clients in any niche (that Google will never show you)
• The Course Reverse-Engineering Blueprint – How Rob extracts the core teachings of a $500+ copywriting course without ever buying it – and how you can use AI to deconstruct any sales page for hidden insights
• The Research Shortcut That Feels Like Cheating – A free AI tool from Stanford that scours academic papers and psychological studies, delivering expert-level insights in minutes
• The 80/20 Copywriting Machine – Why Rob’s favorite AI tool writes 80% of a VSL, sales page, or email sequence in minutes – so all he has to do is tweak and cash the check

Shiv Shetti

How to Train Like a Pro Copywriter Using AI (Without Letting It Ruin Your Skills)

Shiv Shetti, founder of the Performance Copywriter Method (PCM), has built a thriving coaching business teaching copywriters how to land high-ticket, commission-based deals.

In this session, he unveils how he integrates AI into his workflow – not to replace human creativity but to sharpen copy, practice salesmanship, and streamline client acquisition.

If you’ve been relying on AI to do the heavy lifting for you, Shiv’s approach will show you why that’s a mistake – and how to use AI the right way to sharpen your skills, improve your copy, and get more clients.

In Shiv’s session, you’ll discover:

• The “AI Dojo” Training Method – Why Shiv treats AI like a sparring partner for copywriters, helping them sharpen their skills instead of letting AI do all the work (and making them lazy)
• How AI Can Simulate a Real Client Brief – A mind-blowing way to use AI to create fake client scenarios that force you to write persuasive copy under real-world constraints
• The “Copywriter’s X-Ray Vision” Trick – How to use AI to instantly find high-quality, hidden client opportunities that Google will never show you
• AI as Your Personal Copy Chief – The counterintuitive reason why Shiv never asks AI for specific writing feedback first – but instead uses a simple trick to get brutally honest critiques
• The AI “Deep Research” Hack – A little-known method for fact-checking and corroborating hooks, angles, and claims – so your copy sounds bulletproof (not generic)

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