Cathy Goodwin – Become A Copywriter

“Discover The Exact, Step-By-Step System To Become A Well-Paid Copywriter… Without Spending Years Trying To Crack The Code”

Now you can stop trying to cope with a Pandora’s box of books, courses, case studies, information, tips, tricks, videos … and the advice from your neighbor who won a writing contest in high school.

If you try to delve into everything, you’ll drive yourself off a cliff and go right down the rabbit hole.

With what you get here, you won’t need to pick up another course or book unless you CHOOSE to, not because you think you HAVE to.

This straight-shooting, no-BS self-paced step-by-step program gives you all the tools you need, in one place, to become a successful copywriter.

No need to buy those high-priced, big shiny courses, work for free to build your portfolio, or depend on the kindness of strangers on social media (who probably know a whole lot less than they’ll admit, anyway).

What You’ll Learn In Become A Copywriter?

MODULE 1 – What Is A Copywriter

Module 1: “Just what is a copywriter … and how do I become one? I’m not especially creative and I certainly wasn’t an English major.”

• This module explains why a copywriter isn’t a wordsmith, tech writer or other types of writers.
• You’ll get an overview of what copywriters do and how they really spend their time.

MODULE 2 – Develop Your Copywriting Skills

Module 2: “How can I become a better copywriter?”

• You’ll get directions to the best free and paid courses, blogs and mailing lists
• You’ll discover why you often can accelerate your career by choosing to work with a mentor (and where you can go looking for one).
• You’ll also discover a list of questions to ask before you pay for a mentor (and these days, they don’t come cheap) so you’ll build a relationship that brings you money as well as a satisfying career.

MODULE 3 – 3 Things To Do Every Day

• You need to do 3 very specific things every day till you reach your goal … and some copywriters commit to doing them for life.
• You’ll not only discover what’s the best use of your time: you’ll get how-to steps to help you move much faster than most copywriters (when you implement and do the very reasonable steps you’ll see here).

MODULE 4 – A Copywriter’s Marketing Strategy

Module 4: “How will I develop my marketing strategy as a copywriter (and how is it different from what people around me are doing)?”

• When you seek advice from marketing coaches, you may get tips that work just fine for a coach, consultant or other service professional. And you (and they) will be shocked when you dutifully follow their advice and get zero reward.
• You’ll discover 3 ways copywriter marketing is different (and you’ll learn how to avoid boxing yourself into a copywriting identity: much as you love to write, you may want to expand in new directions and avoid the moves that keep you trapped).
• And as a bonus you’ll get guidance for creating your copywriting website.

MODULE 5 – Your 3-Part Copywriting Niche

Module 5: “Everybody tells me I need a niche. Where do I start? Not with women 18-34 who live in California…”

• Right! Most successful copywriters choose a niche. Alas, most choose by trial and error because they don’t understand why niches work differently for copywriting.
• As a copywriter you need a 3-part niche based on what you offer, who’s hungry for what you offer and where you just plain feel comfortable. It’s all spelled out right here.

MODULE 6 – 12 Ways To Get Clients

Module 6: “OK, we’re down to brass tacks! Where the bleep do I get clients, anyway?”

• Forget the image of standing on street corners holding out a little tin cup and wearing a big sandwich board. In fact, forget everything you’ve heard about getting copywriting clients.
• You’ll get 12 different methods that have worked well for copywriters. You’ll love some; you’ll hate some. You get to choose.
• You’ll get 2 so-so methods that might work if you’ve got spare time.
• And you’ll get a heads up to watch out for 2 things that a lot of well-meaning people will advise you to do. They’ll waste time and leave you feeling frustrated and foolish.
• You’ll also get my proven template you can use when approaching colleagues and friends to get referrals (something you usually get only in high-priced marketing programs)

MODULE 7 – Earn More Income By Choosing Your Clients Wisely

Module 7: “How Can I Avoid The Time-Sucking, Emotion-Draining Clients And Triple My Productivity?”

• This module shares what few copywriters will tell you: Choosing your clients is the key to being productive. You’ll get a step-by-step plan for responding to queries, following up, how to activate your flake detection system, and making sure you’re on the same page (because even a great client gets confused sometimes).
• You’ll also get a template of 11 points you need to include in your copywriting agreement (and you rarely get a glimpse of this unless you’re being mentored by a seasoned copywriter).

MODULE 8 -How Much To Charge

Module 8: “How Do I Know What To Charge?”

• That’s probably the number one question new copywriters ask.
• You’ll get an overview of guidelines and a list of places to look on the Internet when you’re trying to figure out the going rate. And I’ll share the Magic Question you need to ask your clients very, very early in the process, so you avoid 90% of pricing hassles.

MODULE 9 – Choose your business model

Module 9: “Do I Have To Be A Freelancer?”

• The short answer is “no.”
• This module will introduce you to 3 business models you an use as a guide to earn a good living as a copywriter – on your own terms.