Allume Group – Digital Shelf and Content Strategy
In this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.
What You’ll Learn In Digital Shelf and Content Strategy
Welcome to Winning the Search & Content Best Practices
- How to use this course
- From the Instructor
- Before we begin…
- Objectives
Building a Content Strategy to Win the Search
- Lesson: Building a Content Strategy
- Building Content Strategy Notes
PATHS and Tactics to Avoid
- Lesson: PATHS & Tactics to Avoid
- PATHS Notes
Best Practices and How to Scale
- Best Practices & Scaling
- Best Practices & Scaling Notes
Conclusion and Key Takeaways
- Final Thoughts
- Before you go…
- Thank You
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