Canvas+Co – Video Marketing Strategy: Create Ads for Instagram and TikTok

Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies

What was the last video you stopped to watch on Instagram – and why? Video is the ultimate form of storytelling and can enable businesses to communicate like humans, not just brands. Co-founders of Canvas+Co Charlene Tassinari and Carly Potock help brands build video marketing strategies that drive new customer acquisition on various online platforms. They met while working at Google, and together launched multiple video creation tools, including the company’s first production partnership program: the YouTube Creative Directory.

In this online course, Charlene and Carly teach you how to create powerful video ads using just your mobile phone. Create a 15-30 second video ad from start to finish and learn how to use organic and paid strategies to get your brand noticed. Are you ready to create content that stops people scrolling?

What You’ll Learn In Video Marketing Strategy: Create Ads for Instagram and TikTok?

Introduction

• About Us
• Influences

The Importance of Video Ads

• Why Video Ads Matter
• Common Types of Videos
• Organic vs. Paid Video

Defining the Who, What, and Where

• Who Are You Trying to Reach?
• What Do You Want Them to Do?
• Where Will You Reach Them?

Creating the Video Ad

• Messaging Strategy and Storyboard
• Selfie Style Ads
• Product Style Ads
• Editing Your Video Ads

Promoting the Video Ad

• Boosted Posts
• Ad Manager Tools

Final project

• Video Marketing Strategy: Create Ads for Instagram and TikTok

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