Michal Eisik – CopyStarter

Gain foundational marketing skills without spending months

CopyStarter is a course for writers, designers, and business owners. Sharpen your writing and marketing skills — so you can direct strategy, write better copy, and prompt AI like a boss.

You are a…

GETTING-STARTED COPYWRITER

You’re a smart, talented writer. Maybe you’ve even been published. People ask you to do their copy, and you do it — but without much strategy.

You want to skip the prompt-flinging — and start writing with confidence.

Go-Getter BUSINESS OWNER

You have big visions for your business and marketing — but hate that you have to outsource every single piece of copy.

You want to improve your writing and marketing skills so you can write some copy yourself…or direct ChatGPT with confidence.

DESIGNER WHO WANTS TO OFFER MORE VALUE

You’re a bona fide pro. Your clients are thrilled with your design and want your hands on their copy too.

Design and copy go hand in hand, but that’s about all you know. You don’t want to have to hire a copywriter every time. You need copywriting fundamentals…fast!

You want to improve your marketing and copywriting skills.
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You wish you had a better handle on the fundamentals.

You wish you could prompt AI with clarity and confidence.

You don’t have time for a full copy program — but you’d love to start somewhere.

What You’ll Learn In CopyStarter

MODULE 01: COPYWRITING 101

Introduction to Copywriting

In this module, you’ll:

• Clarify the differences between copy & content — and why it even matters
• Get familiar with the different types of copy out there
• Gain a solid understanding of the marketing funnel — and how your copy plays a role
• Discover the 10 Commandments of Copywriting — with clear rationales and dozens of live examples

MODULE 02: THE PRINCIPLES OF PERSUASION

7 Techniques You Need to Ensure Effective Copy

In this module, you’ll:

• Understand the role of persuasion in effective (not cringey!) copywriting
• Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
• Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective

MODULE 03: MARKETING STRATEGY 101

‍An Overview of Marketing + How to Think Like a Strategist

In this module, you’ll:

• Learn what strategy really means — and how copywriting fits into the puzzle
• Understand what makes marketing strategy successful (and why it can fall flat)
• Learn the steps you can take to train yourself to think like a smart marketer

MODULE 04: FOUNDATIONS OF AD COPYWRITING

What You Need to Know About Crafting Effective Ads

In this module, you’ll:

• Identify the anatomy of a strong ad: 3 core building blocks
• Learn the ABC formula that ensures a striking, resonant ad
• Understand why copywriters need to think design — and how to convey visual direction
• Determine the balance between body copy and your customer’s level of awareness
• ‍Analyze 15 examples of real ads — and dissect what makes them great