Kieran Drew – Productize Your Knowledge

You’ll see how to build a digital product your audience is guaranteed to love and buy.

It’s a 4-module self-paced course that takes you from ‘I have no idea what to build’ to a quality product that disconnects your time from results.

Every lesson is clear, concise, and in video or written format.

There’s no fluffy, generic theory.

Just practical ideas from hundreds of hours of testing and refining.

You’ll even watch over my shoulder as I build my next product idea from scratch…

So you can see exactly how to execute the 4 steps (without confusion).

What You’ll Learn In Productize Your Knowledge

MODULE 1: PLAN YOUR UNIQUE PRODUCT CONCEPT

Build a clear and compelling product plan in less time than it takes to make dinner.

You’ll feel confident you have an idea worth investing in.

A taste of what’s inside:

• Finally stop going around circles. Decide what to build, who it’s for, and why it’ll sell within the first 5 lessons
• One critical decision that turns your product from a commodity to category leader (90% of people get this wrong—here’s how to avoid it)
• How I stole a slice of a busy market from underneath my competitors’ noses using the Contrast Technique—perfect if you’re not an expert
• The PRICE Protocol: Confidently price your product without worrying about sabotaging your sales
• Use the Milestone Method to design a curriculum so compelling that it will practically sell itself
• Avoid the #1 positioning mistake that makes even good products invisible
• How I designed my product business—perfect if you ‘just want to write’…

Now you’ve got a concept, we can prove it before you build—and get paid in the process.

MODULE 2: PROVE YOUR PRODUCT

Run a ‘Transformation Test Run’ with clients.

This validates your idea before you build it, and gives you the proof to sell the final version.

Some of what’s included:

• How to find clients even if you have a small audience using my Pyramid Outreach Approach (I show you 9 different ways to get people interested)
• Use the Clarity Offer Blueprint to confidently pitch your idea… even if you have no proof it works!
• The only 6 questions you need to answer to sell anything to anyone (without being pushy)
• 3 critical ‘red flags’ you MUST watch out for before accepting money—never suffer with nightmare clients again
• A launch tip from a mentor that’s responsible for over $1,000,000 in sales (I say this to every client I work with… it is fundamental to success)
• Why your refund guarantee could be costing you sales, trust, and your best clients (and what to do instead)
• Deliver a Test Run so enjoyable that your clients become your biggest fans… and beg you to launch your next offer

Once you’ve taught your material live, we’ll use AI to turn your calls into quality lessons…

MODULE 3: PREPARE YOUR PRODUCT

Take your ideas from scrappy to smooth so you stand out as a trusted advisor in your niche.

A few of the cool concepts inside:

• Instantly turn recorded calls into polished written lessons using AI (my prompts will save you hundreds of hours without ruining your personality or voice)
• Never fall victim to the ‘slow start, never finish’ curse using the Spaceship Strategy. Guarantee your students get going and talking about your product.
• My proven framework for writing lessons so addictive that you become people’s favourite go-to source of information (they’ll look forward to your next product!)
• 2 simple strategies to keep students energised and engaged so you get more results, proof, and (very) happy customers
• A clever way to skyrocket your completion rates so your product scales you reputation
• A 2-minute tactic to get raving reviews long before students finish your product (so you can sell more without waiting around!)
• Turn your products into relationship-builders so customers reach out to work with you… and are happy to pay premium prices

With your product material prepared, you’ll create a quality learning experience.

MODULE 4: PRESENT YOUR PRODUCT

Create a final product that positions you as premium in your niche… so you attract the authority and audience you deserve.

Some of what you’ll see:

• Take your product from amateur to awesome using my Quality Product Checklist (don’t get stuck in commodity product hell)
• How I built a pro-looking home studio for under $500… in my kitchen! (no fancy spare room required)
• Create a written and video experience so good your customers will end up selling it for you
• Film with confidence using my Quality Recording Protocol—even if you hate being on camera or it’s your first time filming
• Use the ‘Signpost Strategy’ to turn a happy customer into a repeat buyer—without needing to push for sales
• Get 10x more students to leave raving testimonials at the end of your product (I’ll share the exact method I use to collect hundreds of glowing reviews)
• 4 simple editing tricks to make your videos look professional—no experience required