Ian Nuttall – Practical Programmatic SEO

I’ve been building websites powered by programmatic SEO for the last 3 years, and my portfolio generates about 3m+ page views per month.

For me, content creation has always been one of the most painful parts of building and growing websites. The process usually looks something like this:

• Write a content brief/outline
• List a job on Upwork or OnlineJobs.ph
• Sift through 50+ applications
• Hire 5-10 writers on a trial
• Pick the top 1-2 to train further
• Repeat the process when one of the writers disappears

I’ve had great success building a content machine like that but, for a solo builder, it’s a lot to manage across a growing network of sites.

So what is programmatic SEO? Put simply, programmatic SEO is a way of generating a large number of blog posts or content on topics people are searching for in Google – you guessed it… programmatically.

There are no code tools available, but IMO you need to use at least some code to really get the most benefit. Hence the term “programmatic”.

It’s really not that different to normal SEO. You need to:

1. Find topics people are searching for
2. Create a page that answers that question

The difference with programmatic is that we can do it at scale by using data to find topics that are repeatable, and can be used to answer the question or query people are searching for.

The keywords tend to be less competitive long-tail terms, and because of the volume of pages you can generate, it amounts to a lot of traffic.

What You’ll Learn In Practical Programmatic SEO

• Data + programmatic SEO = 🔥📈
• Programmatic SEO in a nutshell
• The (many) benefits of programmatic SEO
• An example of programmatic SEO in action
• Finding good data to use
• An overview of my site framework
• Programmatic SEO is still mostly just SEO
• Writing helpful page templates
• Programmatic SEO case study

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