Lindsey Wagnon – Plan Your Content
Creating and organizing content can be one of the most time-consuming parts of marketing. In this course, we share our straightforward, time-saving method to planning, brainstorming, organizing and executing great content.
What You’ll Learn In Plan Your Content
Welcome to Plan Your Content
- Hello from Lindsey
- Getting to know you
What is Content Marketing?
- What is Content Marketing Anyway?
- Quick Review – What is Content Marketing?
Set your Content up for Success
- Start with a holistic marketing plan
- Set smart goals
- Pick the right platforms
- Out of curiousity…
Themes Reign Supreme
- Think in Themes
- Quick Review – Themes
Build that Brief
- Build a Content Brief
- Quick Review – Content Brief
Get Results
- Set up result tracking
Content Calendsheet
- Calendar + Spreadsheet = Calendsheet
- Calendsheet Takeaways
Creating your content
- Ways to do quick, effective content creation
- Quick review – content creation
Final tips for content success
- Six things you need to know about content marketing
- Quick Review – content musts
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