Julia Campbell – How to Create a Content Marketing Strategy

In this one-hour deep dive, I’ll show you how to create and manage a content strategy + calendar.

When you purchase, you will have instant, lifetime access to the recording, slides, and all bonus materials.

In this one-hour deep dive, I’ll show you the who, what, when, where, why, and most importantly the HOW of effective and efficient nonprofit content marketing.

We will walk through:

• The steps to create a vibrant content strategy
• A worksheet to help you brainstorm content topics unique to your audience, goals, and message
• A Content Calendar template you can customize to create your own calendar
• Case studies from nonprofits small and mid-size
• Tools to help you maximize your time and work smarter not harder on content marketing.

What You’ll Learn In How to Create a Content Marketing Strategy?

• Welcome to How to Create a Content Marketing Strategy + Calendar for Your Nonprofit!
• Webinar recording (77:39)
• Audio recording
• Slides
• Zoom chat log
• Content Strategy Playbook + Calendar template
• Social Media Matrix
• Julia’s Favorite Tools of the Trade
• Resource: How to Succeed as a Content Team of One
• Resource: My most popular blog posts about social media for nonprofits
• Check out the Nonprofit Nation podcast
• 40 Examples Driving Content Marketing Forward
• Blog Promotion Checklist
• Julia’s Content Remix Recipe

About Author

I’ve been working in and alongside nonprofits for two decades.

I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member.

Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.

And – lucky for you – I’ve learned a few things along the way.

More specifically, what works – and what doesn’t – in nonprofit marketing.

1. What is essential for success – and what can we ignore (or throw away for good).
2. How to get your message to stand out from the rest.
3. How to get people to believe in, and to become passionate about, your cause.

Do these sound like things you struggle with?

If you said a resounding YES, you are in good company.

With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you – this is TOTALLY doable.

I promise!